MEET OUR TEAM
Meet our Trusted Expert Partners
No one can be an expert at everything. That’s why we team with trusted partners who are committed to quality craftsmanship and client excellence. As an added bonus— our expert partners are seasoned enough to be at the top of their game!
Our Digital Marketing Experts
Marketing Strategy & SEO Copywriter
Claire Eby, MBA, SMC
Claire is a natural problem solver. She can quickly assess a marketing situation and then recommend very specific strategies and action plans. Clients appreciate that she really listens and skips the "marketing speak." She’s been a digital marketing consultant since 2007.
Prior to founding Brand Mentoring, Claire served in pivotal marketing roles, such as Marketing Director and Chief Marketing Officer. She has also worked within five advertising and brand agencies, where she teamed up with top-tier creative professionals.
Claire’s “nerdy side” enjoys the challenge of SEO writing where she balances the needs of human website visitors with search engine bots. She’s was trained in Search Engine Optimization (SEO) by Findability University.
Brand Naming
Aimee Deneweth, MS
As a former Creative and Marketing Director with a background in linguistics, Aimee specializes in name development. To date, she has worked with over 120 clients (including Fortune 500 firms). What separates Aimee from other namers is her attention to detail and her preliminary vetting process to help narrow the list to names that are more likely to stand up to legal searches.
Some of Aimee’s name project successes include the Keebler Bistro Cracker, Qualistar Early Learning, Solterra (Denver’s 2008 Parade of Homes), Silvara (300 acre Indiana development), Accentra, Navo Systems, Axian Communications, The Giving Gallery, and many more. Amy’s technology clients include Viawest, Navo Systems and SharperAgent.
When she’s not naming, Aimee is an award-winning painter and painting teacher.
Brand Naming
Richard Loranger, MFA
Richard is a delight to work with. He’s a multi-genre writer and educator who has focused his skills on freelance naming and verbal branding since 2007. In his first ten years, he completed over eight hundred naming assignments. Richard is also highly skilled in writing taglines for new products, businesses, and services, along with broader messaging and copywriting work.
Richard’s other passion is writing poetry, fiction, and creative non-fiction, and his work has been published in over ninety magazines and journals, and he has three books and nine chapbooks to his credit.
Graphic Design
Emily Christenson, MA
Sophisticated, clean, crisp design work coupled with an easy-going nature…these are a few things clients love about Emily. And given her many years at a fast-paced brand boutique, she’s a master at creating new brand identity systems from the ground up. Or simply giving your existing logo a modern makeover.
Infographics, landing pages, web graphics, eBooks, publications, annual reports, brochures, advertising and website design all fall squarely in her wheelhouse. When Emily is not designing, she loves reading magazines and pretending to be Martha Stewart.
Graphic Design
Dana Zierler
Dana is that rare graphic designer who can think like a marketer. As a 15-year veteran, she understands that clients need designers who are not only visually creative but who can also think strategically about target audiences and delivery methods. With an active imagination and talent for problem-solving, Dana has delivered bold, award-winning designs for B2C and B2B companies, from start-ups to Fortune 500 companies.
Her clients count on her for a wide range of services, including logo and print design, online advertising and website design, retail packaging and displays, and brand guidelines. When not on her Mac designing, Dana can be found on a mountain hiking, climbing, or canyoneering. She’s also freakishly good at Skee-Ball.
Website Design
Idelle Fisher
A veteran web designer, Idelle brings fresh ideas to clients who need reimagined websites, SEO, and/or social media management and posting. She has transitioned dozens of websites from WordPress to WIX to provide a higher-end design aesthetic and stronger security. She also works with clients who require more complex websites using databases and ecommerce on various platforms, including Shopify, Squarespace, and WordPress.
Idelle works with clients across many industries, from garden nurseries and landscaping companies to solar organizations, colleges, and non-profits. She is also an advocate for being as green as possible, she can even provide solar-powered hosting for websites.
When she's not on her computer, Idelle is in her organic garden or heading up a local community garden in her neighborhood.
Market Research
Leigh Kahn, MA
Leigh is an experienced moderator and ethnographer. She routinely moderates online discussion boards and traditional focus groups with participants around the world. Leigh expertly draws responses from respondents that allows insights to develop and build, leading to stronger overall strategies for clients.
Clients appreciate her background in psychology, sociology and additional training in neurolinguistics has taught her how to delve deeper into language, understanding the underlying motivations and drivers.
Leigh is also a masterful quantitative research prof who can design and execute research across the full spectrum of marketing issues.
Leigh’s past clients include Hunter Douglas, Pfizer, Colgate-Palmolive, Dell, Microsoft, HP, Weber Grills, Frito Lay, General Mills, Quaker, Samsonite/American Tourister, and numerous other national companies.
Market Research
Sandra Bauman, Ph.D.
Sandra is devoted to making research meaningful. She routinely harnesses technology to maximize your research return-on-investment. And if you ever need any app recommendations, Sandra is the queen of apps. But seriously, Sandra IS on the forefront of utilizing new research platforms and has authored several white papers and conference presentations on leveraging the Internet for research purposes.
Sandra has managed hundreds of quantitative and qualitative projects from healthcare to consumer-packaged goods—encompassing varied audience types—from teens to travel agents, farmers to physicians and stay-at-home parents to senior executives. Her analysis skills include multivariate techniques, such as segmentation and conjoint analysis.