REBRANDING
Time to reinvent.
Great marketing starts with a great brand. But even great brands need refreshing or rebranding.
Most of our rebranding projects are a mix of positioning strategy, brand story development, defining a tone of voice, revamping graphic identity and graphic standards document.
Why rebrand?
The most common reasons include:
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Your brand has become outdated
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Your brand has become tarnished by an unfortunate event(s)
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Legal reasons require rebranding
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Benefits of rebranding?
Benefits of rebranding?
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Opportunity to make yourself more competitive in the marketplace
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Opportunity to reintroduce something
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Opportunity for a fresh start
What does rebranding cost?
Our average rebranding project is $25,000-$75,000. This may include a new name, logo, website mood board and/or web skin, brand identity standards, tone of voice guide, brand strategy, competitive analysis and facilitated brainstorming session(s). Variables that drive cost include: the number of reviews of potential logos, length and number of presentations to decision makers, scope of the brand identity guide and other requests unique to your situation.
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Download our free guide, “Rebranding: What to Expect” to learn more.
